A high-profile experiential activation was held in Venice to accompany the release of the limited-edition decanter for Rare Cask 42.1, a city chosen for its symbolism of refinement and savoir-faire.
 

The project consisted of a Social Media campaign roll-out (primarily Instagram), with the content strategy subsequently deployed to extend this exclusive experience online. The strategy was specifically designed to reflect the product's rarity and rich universe.
 

The editorial focus was structured around two core content pillars:
 

• The Exclusivity: Highlighting the prestige of the event and the profile of the high-net-worth audience.
   

• The Craftsmanship: Reinforcing artisanal heritage through a dedicated video shoot with Venetian glassmakers, focusing on the complex hot and cold techniques used in the decanter's fabrication.
   

Strong organic visibility was generated within the channel, successfully reinforcing the brand's premium positioning